平安银行正式进军高端私人银行业务

Ping an bank officially into high-end private banking business

Has been committed to "civilian route" ping an bank, recently released by its "diamond card" as an opportunity to officially enter the high-end market.

Pingan bank recently announced in Shanghai, in the second half of 2013, the bank will develop private banking business, to create pingan bank specialization, intensification, integrated financial, the network financial four big characteristics.

The first mainly aims at private bank clients and other high-end products, and ping an bank, by far the top credit card products, recently unveiled diamond credit card safely fixed credit limit up to 1 million yuan, at present, in the form of "invitation card", mainly for pingan bank private Banks issuing potential customers invitation. The listed credit CARDS also makes up for the peace in the high-end market blank CARDS.

Focus on overseas travel related rights and interests, are peace diamond credit card compared with other high-end card is the most unique advantages. According to the characteristics of the high-end crowd to travel overseas frequently, cardholders can enjoy the highest 6000 yuan of the flight delay compensation. In addition, the cardholder can also can be enjoyed six times throughout the year overseas airport city high-end services such as airport transportation.

Peace, said an official with the credit card in the current domestic credit card market, consumers tend to focus more on the gift when handling card, issuing bank to ignore the service and value. At the same time, the high-end customers to feel differentiated, fine service. In the long run, product, service, innovation is the high-end credit card to gain market favor, the key to attract the target customers.

, according to ping an credit card business development rapidly in recent years. 2013 new card in the first quarter of 2013 copies, up 28.9%; Circulation final quantity is 11.66 million, the year growth of 6.0%; Total transaction value of 92 billion yuan, up 122.1% from a year earlier.

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